A CUBE Entertainment Receives Name Change to Plan A Entertainment

Kyung Ho Kim, March 2, 2016, 2:03 p.m.

A CUBE Entertainment has revealed their name change to Plan A Entertainment. On March 2, a representative of A Cube (now Plan A) told media outlets, "The name change has been decided in accordance with system changes that will be taking place since A-Cube's partnership with LOEN Entertainment last November 2015." 

Cube Entertainment is a South Korean record label founded on August 29, 2006 by Hong Seung-sung and Shin Jung-hwa as Playcube Inc.. They made a strategic alliance with iHQ on September 17, 2013. Cube owns Plan A Entertainment and Music Cube Inc. The label's music is distributed by Universal Music Korea, CJ E&M Music and Live and LOEN Entertainment.

Cube Entertainment was founded on August 29, 2006 by Hong Seung-sung (aka Simon Hong), former president of JYP Entertainment, and Shin Jung-hwa (Monica Shin) as Playcube Inc. Due to the founder's past relations, Cube is sometimes mistaken as a subsidiary of JYP Entertainment, however, it is an independent corporation. Plan A Entertainment formerly A-Cube Entertainment, founded in 2011, was its first subsidiary company.

Cube artists include 4Minute, Beast, BtoB, Roh Ji Hoon, Shin Ji Hoon, and CLC. Plan A's current roster consists of Huh Gak and A Pink. Comedian Kim Kiri, a regular cast member on Gag Concert, signed onto Cube in September 2012, making him the first comedian under the label.

In 2013, it was announced that Rain signed a contract with Cube Entertainment. He officially joined after he concluded his military service on July 10, 2013. On October 15, 2013, Cube released a digital single for a new soloist artist, Shin Ji-hoon who had placed in the top 6 for K-pop Star 2. She is also a figure skater and plans on having joint careers in both figure skating and singing. Another new soloist, Oh Ye-ri, was signed by Cube and released her debut digital single, "Because of You" on November 6, 2013. She was the winner of MBC's MBC College Song Festival in 2009.

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