Actor Sung Dong-il ranks first in brand reputation for June
Hannah Kang, June 13, 2018, 10:49 a.m.
Actor Sung Dong-il topped brand value rankings for the month of June, according to the Korea Business Research Institute.
Four factors were analyzed to determine the rankings: media coverage, participation, interaction and community indexes of 100 actors who appeared in dramas from May 11 through June 12. Overall, 229,058,920 pieces of data were examined, which is a 60.61 percent increase in data compared to last month's rankings.
Sung, who is currently starring in the JTBC drama “Miss Hammurabi,” placed first with a brand reputation index of 10,201,457. His co-star, Go Ara, came in second with a brand reputation index of 9,196,822.
Actors who took third to fifth places are Park Min-young, Park Seo-joon and Lee Sung-kyung, respectively.