Actress Jeon Hye Bin Endorses Sweden Eggpack

luvsmiling, May 22, 2015, 3:59 p.m.

Fashion brand Sweden Eggpack has chosen Korean actress Jeon Hye Bin to endorse the company.  Jeon Hye Bin known as BIN during her music career, is a South Korean actress, singer and model. In 2002, she began her career as singer of the short-lived three-member girl group LUV, however the group disbanded the following year due to individual goals.

Earlier today Victoria-Korea stated that the actress's clear skin and healthy image make her the perfect representative for its products. The three-minute pore purging pack is a bestselling item that generated $1.2 million in revenues after its launching back in 2007, sweeping the market with the so-called 'Eggpack Syndrome.' 

Jeon Hye Bin's rising popularity as a hot icon in various areas, including advertisements, fashion, and beauty, is expected to greatly elevate the brand's value in the eye of the hoi polloi. The actress recently finished shooting for a film titled 'The History of Our Love' and is planning to greet the audience as an honorary ambassador at the third annual Muju Film Festival

Following the disbandment of LUV, Jeon released her first solo album, Love Somebody on July 31. She ventured into acting and appeared in her first television drama, Sang Doo! Let's Go to School and cast in the 2004 horror film Dead Friend. On 23 September 2005, she found mainstream success with her second album In My Fantasy. "2AM", a song produced by Mr. Tyfoon, showcased her seductive side and dancing abilities.

However, it came under heavy criticism for being too suggestive during performances, and required the cuter, less suggestive song "Bin-Go" (also produced by Mr. Tyfoon) to be promoted. Jeon was later cast in the comedic film Wet Dreams 2 and TV show Only You. In 2008, she decided to focus on her acting career. Appearing in several TV shows, On Air (2008), Yaksha (2010), My Love By My Side (2011), Queen Insoo (2011) and Queen of the Office (2013). She was cast as Choi Hye-won in the 2014 drama series Gunman in Joseon.

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