B2M Entertainment Apologizes for Lee Hyori for Recent "Organic" Bean Incident

SWAG-tastic Voyage, Dec. 3, 2014, 10:06 a.m.


B2M Entertainment has released an official statement apologizing on behalf of Lee Hyori's recent incident with her "organic" labeled beans.

The agency stated that authorities had contacted Lee Hyori, and notified fans that they would be careful to avoid similar situations in the future. The agency said on December 3rd, "The National Agricultural Products Quality Management Service(NAQS) gave us information about its system and requirements, so this sort of situation doesn't happen again. After reviewing similar cases, NAQS decided that rather than a penalty, guidance was more appropriate. As the act was a violation of rules, we received an order to cease selling. We apologize for causing worry."


As was previously mentioned, Lee Hyori was reported to NAQS for labeling her homegrown beans as being "organic" in a small village market near her home on Jeju Island. For those that violate the rules of organic labeling intentionally, the punishment can be upwards of a three year jail sentence or a fine of at least 30 million KRW (approx $27,200 USD). If the regulation was unknowingly violated however, the individual is usually let off with a warning.

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