BTS Surpasses EXO in Brand Value Rankings for December

Ben Cho, Dec. 11, 2016, 1:59 p.m.

Boy band BTS has topped rival K-pop group EXO in a December brand value ranking released Sunday. The seven-member boy band was placed at the top of the list, with EXO and Seventeen ranked second and third respectively, according to some 36 million pieces of data collected and analyzed by the Korea Institute of Corporate Reputation.

EXO took the No. 1 spot in the September tally, pushing BTS to the second place, and has since maintained winning streak for three consecutive months. The monthly ranking is estimated by aggregating big data-based participation value, communication value, and an overall brand value. 

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