Daeboreum, The First Full Moon of the Lunar Year Drive Imported Nut Sales Up

kpopluv, March 5, 2015, 10:02 a.m.

Imported nut sales have increased recently as Daeboreum, the first full moon of the lunar year, fell on Thursday.  It is an age-old tradition called "bureom" in Korea to eat nuts on Daeboreum, as the cracking and eating of hard-shelled nuts is believed to keep the face from breaking out and make teeth stronger. 

According to online shopping site Auction on Wednesday, nut sales rose 14 percent last week, the week before Daeboreum, compared to last year.

Relatively new imported nuts led the increase. Sunflower seeds saw the highest increase -- 38 percent on-year -- while sales of macadamia nuts and almonds rose 16 percent and 13 percent. Walnuts, the most traditional of the nuts, saw sales rise a mere 5 percent. 

Online retailer GMarket also experienced a similar trend. Sales of macadamia nuts and sunflower seeds rose as much as 60 percent and 41 percent, while peanuts and walnuts rose just 15 to 16 percent.

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