GFRIEND Endorses SWATCH in Colorful Campaign
Hyo Kyung Kim, March 22, 2016, 10:56 a.m.
K pop girl group GFRIEND are the latest stars to endorse the watch brand SWATCH. The girls are lovely spring fairies with flushed cheeks, wavy hair, and flowers in this shoot. SWATCH SA design, manufacture, distribute and service wristwatches sold under the 'Swatch' and 'Flik Flak' brands. It is a subsidiary of the Swatch Group founded by Nicolas Hayek whose group launched the brand in 1983 with some success, ending the quartz crisis of the 1980s.
GFRIEND is a six-member South Korean girl group formed by Source Music in 2015. The group consists of Sowon, Yerin, Eunha, Yuju, SinB and Umji. They made their debut with the EP Season of Glass on January 15, 2015. GFriend is the winner of several 2015 female rookie awards and has garnered a lot of momentum since their debut, despite coming from a small company. In 2016, they made a comeback with their third EP Snowflake and won first on many music shows with the title song "Rough".