Girls' Generation, EXO, SHINee, f(x) and Others Release "One Fine Day" for SMTOWN COEX

Maximiliano VCHK, Jan. 12, 2015, 11:11 a.m.

SM Entertainment artists Girls' Generation, EXO, f(x), Red Velvet, and SHINee have all collaborated together in order to help promote the opening for the multiculture complex SMTOWN COEX!

Even though the official opening isn't set until January 14th, the SM Entertainment artists got together to create and release a promotional track titled "One Fine Day", which has enough production value to be a featured track on any artist's album all on its own. The company released a promotional clip that shows an inside look at everything that SMTOWN COEX aims to offer.

The complex hopes to provide visitors with the opportunity to completely immerse themselves into the lifestyle of SM Entertainment. Instead of just being a pop-up store, the complex intends to be a permanent installation offering year-round admissions. The main attraction is said to be a learning space titled "SMTOWN Studio", which will allow visitors with a virtual reality simulation of meeting SM Entertainment artists with the use of high-tech digital technology. There will also be entertainment provided via a hologram show as well as a live stream show.

There will also be a gift shop at their "SUM" shop, as well as a merchandise cafe called the "SMTOWN Library".

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