Girls’ Generation Show Fans an Inside Look into Their Endorsement for Casio Baby-G Watches

Kyung Ho Kim, March 15, 2017, 8:47 a.m.


The muses of the k pop girl group Girls’ Generation are showing fans an inside look into their latest endorsement photo shoot with Casio for their Baby-G line of watches. G-Shock is a line of watches manufactured by Casio, designed to resist mechanical shock and vibration. Its full form is Gravitational Shock. They are designed primarily for sports, military and outdoors-oriented activities; nearly all G-Shocks are digital or a combination of analog or digital and have a stopwatch feature, countdown timer, backlight and water resistance.

Girls’ Generation, also known as SNSD, is a South Korean girl group formed by S.M. Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piece group (with Jessica, who later departed from the group in September 2014), Girls' Generation debuted in 2007 with their Korean eponymous debut album. Though the album gained some attention, it was not until 2009 that the group rose to fame with the single "Gee", which claimed the top spot on KBS's Music Bank for a record-breaking nine consecutive weeks and was named the most popular song of the 2000s in South Korea by Melon. Girls' Generation further consolidated their popularity on the South Korean music scene with follow-up singles "Tell Me Your Wish (Genie)", "Oh!", and "Run Devil Run", which were released in mid-2009 and early 2010.

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