Hankook Tires to Launch New Brand Called Laufenn

D-Bo , Nov. 7, 2014, 9:09 a.m.

Hankook Tire will launch a new global tire brand next year to boost its brand value.  The firm will keep its existing brand for high-end customers and the new brand, to be called Laufenn, as an affordable alternative, a spokesman said Thursday.  Laufenn comes from the German "laufen," to run. The brand will be launched in the Americas and the Asia-Pacific region in 2015 and elsewhere later.

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