Hyundai Endorses 2018 Pyeongchang Winter Olympics
kpride, July 24, 2015, 9:35 a.m.
Hyundai on Thursday signed a sponsorship agreement with the organizers of the 2018 Pyeongchang Winter Olympics. As sponsors for the Olympics and Paralympics, Hyundai and affiliate Kia will provide some 4,100 vehicles as well as cash.
Hyundai has been carrying out a wide range of sports marketing activities at global events like the FIFA World Cup and also sponsored various international events here, including the 2012 World Expo in Yeosu, the 2014 Asian Games in Incheon, and this year's Summer Universiade in Gwangju.