Hyundai Having Hard Time Meeting Demand for BTS Endorsed 'Palisade'
BanSeok Shin, Feb. 21, 2019, 11:33 a.m.
Korean car manufacturer 'Hyundai' underestimated the impact of BTS' endorsement of their newest vehicle model the 'Palisade' SUV. On February 18th 'Joongang Ilbo' reported that 59,000 domestic orders have been placed for the 'Palisade' which was launched in December of last year. Hyundai had previously estimated 25,000 sales this year. Since the supply for the 'Palisade' is unable to meet the demand production has run into delays and many who want to purchase the 'Palisade' they want may have to wait for months to buy it. BTS is still continuing to promote the SUV despite setbacks in its production.