Hyundai, Kia Bet on High-Performance Cars

Su Jin Jang, May 16, 2017, 9:31 a.m.

Hyundai and affiliate Kia have both decided the time is ripe to launch high-performance cars in Korea this year. Kia will launch the new Stinger sports sedan here this month. The Stinger, first unveiled at the Geneva International Motor Show in March, can produce up to 370 horsepower with maximum torque of 52 kg.m, and accelerate from zero to 100 km/h r in 4.9 seconds.

It will compete with imported cars like the BMW M Series and Mercedes-Benz AMG. Hyundai, meanwhile, will release the hybrid version of the Genesis G70 here later this year. The premium sedan under the separate Genesis brand was unveiled at the New York International Auto Show in March last year.

It comes with an eight-speed automatic transmission and delivers up to 245 horsepower with maximum torque of 36 kg.m. The carmaker also plans to release its first N brand performance model, the i30N, in Europe later this year.

"High-performance cars are not in high demand, but Hyundai can show off its advanced technology by releasing them," said Lee Hang-gu at the Korea Institute for Industrial Economics and Trade.

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