Korea Exports of Beer Increase to China; A Result of My Love From Another Star Drama
D-Bo , April 14, 2014, 12:37 p.m.
According to a recent report by the Ministry of Agriculture, Food, and Rural Affairs, exports of beer have increased to US $1.04 million in March. This is up 201% percent from the same period one year before. The rise of beer exports have been in part attributed to the success of the popular Korean drama, My Love From Another Star, starring Jeon Ji Hyun and Kim Soo Hyun. In the drama, lead actress Jeon Ji Hyun is shown several times enjoying a combination of fried chicken and bottles of beer.
Korean breweries are now aggressively targeting the Chinese market. Hite Jinro recently introduced a low-calorie beer there with 3.5 percent alcohol content to add to its 2.8 percent beer brewed with European hops. Meanwhile, OB Beer is selling a 4.5-percent beer there.