KT Partners with DreamWorks Animation
Michael Song, April 20, 2016, 1:13 p.m.
Korean telecommunications companies are desperately seeking ways to overcome breakneck competition in the local mobile network sector. One such effort involves beefing up their media platform businesses, often considered as their future growth engine.
On Wednesday, network operator KT joined hands with U.S. filmmaker DreamWorks Animation to provide the latter’s animation content on KT’s IPTV service olleh TV.
DreamWorks has produced mega-hit animated movies such as “Shrek,” “Kung Fu Panda,” “How to Train Your Dragon” and “Puss in Boots.” The U.S. filmmaker is also rolling out TV adaptations of its films, aiming to attract global fans.
The U.S. firm launched DreamWorks TV channel in July 2015 and it is currently available in five Asian nations including Thailand and Malaysia. With the latest tie-up, KT has become DreamWorks’ sixth local partner for the animation channel in Asia.
“The core factor of an IPTV service is a variety of content,” said Kang Guk-hyun, managing director of KT’s marketing division. He added that the new partnership with the U.S. firm will be a driving engine behind KT’s media platform business, along with its plan to offer high definition content on all 242 channels of the IPTV platform by the end of this year.
He also said that the company will try to make investments to create media content this year. KT will provide 4,000 on-demand animations of DreamWorks on olleh TV. The latest move by KT partly reflects ongoing tectonic changes in the local telecom and multimedia sectors.