LG Experiences High Sales on OLED Televisions
kpopluv, Nov. 3, 2014, 10:04 a.m.
Sales of LG Electronics' 55-inch curved OLED TVs surpassed 1,000 a month, the electronics company said Sunday. The TVs, which boast full HD picture quality, do not require a light source, which makes for a much slimmer product, but they are forbiddingly expensive.
LG launched the OLED TVs early last year for W15 million (US$1=W1,067) and managed to sell about 50 per month. The price tag was three or four times higher than an LCD TV with similar picture quality. Also, the release of a series of ultra high definition TVs this year made OLED TVs less competitive.
But LG and affiliate LG Display bolstered output, allowing them to slash prices to around W3.99 million, a quarter of the original amount, in late September.
An LG spokesman said, "Given that LCD TVs of the same size are selling 1,000 to 2,000 units a month, you could say OLED TVs have gone mainstream."