LG Secures 20% Share of U.S. Smartphone Market

Hana Lee , May 8, 2017, 10:04 a.m.

LG said Sunday that its share of the U.S. smartphone market soared to 20 percent in the first quarter, up 2.9 percentage points from the same period last year, with sales of 7.3 million units. This is the first time that LG's share exceeded 20 percent there. The Korean electronics maker beat China's ZTE to rank third after Apple (34.5 percent) and Samsung (24.6 percent). LG's North American market share including Canada also reached a record 19.6 percent.

An LG staffer said, "Sales remained strong for our V20 premium smartphone released in the second half of last year, while more affordable models like the K8, K10, X Screen and X Cam series were also good." That resulted in overall sales rising by more than 800,000 over the first quarter of last year.

The U.S. market is smaller than China but seen as the prime battleground for premium phones. LG's smartphone revenues in the first quarter totaled W3.1 trillion, up 3.7 percent from the previous quarter thanks to strong U.S. sales, according to analysts (US$1=W1,134).

Sales of LG's premium G6 smartphone were not included in the latest results because it was only released in the North American market in April.

An LG spokesman said, "The fact that sale rose in the first quarter, when we didn't release any new models, shows that our fundamentals have improved, so our market share will rise even further in the second quarter, when G6 sales are reflected."

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