Lotte Duty Free signs memorandum with major entertainment agencies

Olivia Jung, Nov. 22, 2016, 9:13 a.m.

Lotte Duty Free has teamed up with 11 major entertainment companies in Korea to work on connecting Hallyu content and tourism, the company said Tuesday.

The companies include Hallyu heavyweights such as S.M. Entertainment, JYP Entertainment, and YG Entertainment. Under the agreement, Lotte Duty Free will incorporate Hallyu into its marketing by signing Korean stars as its spokesmodels, while the entertainment agencies will give support by providing models and content to the company.

The beginning of this partnership will be marked by the launch of a web drama created by Lotte Duty Free. Called “Seven First Kisses,” it features a duty-free store employee as its heroine. The drama stars Lotte Duty Free’s spokesmodel Choi Ji-woo, as well as actors Lee Min-ho, Lee Joon-gi, Park Hae-jin, Ji Chang-wook, Lee Jong-suk, 2PM’s Taecyeon and EXO’s Kai.

Lotte Duty Free holds an annual K-pop concert called “Family Festival” with an A-list lineup that has attracted over 130,000 tourists so far. The company also operates the Hallyu experience centers called “Star Avenue” at seven of its branches including its Sogong and Coex branches in Seoul, its Busan branch, and its Jakarta and Guam branches. 

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