Message of hope is secret behind ‘Luck-Key’ popularity

Su Jin Jang, Nov. 3, 2016, 9:53 a.m.

As homegrown comedy movie “Luck-Key” is on the verge of topping 6 million moviegoers, its producer said the message of hope is the secret behind the movie‘s success. “Many viewers seem to have sympathized with the protagonist played by Yoo Hae-jin,” a source involved in the production was quoted as saying in Sports Donga, a local news outlet, Thursday. 

“The character at the height of his career suffers amnesia and is thrust into the lower class of the economic hierarchy. There, he never gives up and pioneers a new way of life with his set of skills, which carry a message of hope,” the source added.

The message of hope seemed to have resonated with the Korean public with Sports Donga dubbing the theme as “comedy that heals.” But this theme is not something new -- it featured in “Miracle in Cell No. 7” in 2013 and “Miss Granny” in 2014.

The popular theme is expected to continue with the release of new movies such as “Because I Love You” starring Cha Tae-hyun and Kim Yoo-jung and “Wonderful Life” starring Don Lee. 

“Luck-Key,” starring Yoo and singer-turned-actor Lee Joon, has drawn some 5.9 million moviegoers as of Wednesday, since its Oct. 26 national release.

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