Mobile Ad Market to Grow Exponentially in 2015
kpopluv, Jan. 20, 2015, 10:12 a.m.
The mobile advertising market is expected to be worth more than US$925 million this year, accounting for one third of the nation's online advertising market, according to a report released Monday by digital marketing firm DMC Media.
The sector is expected to grow by 27 percent on-year, as the number of smartphone users here continues to increase, according to the report.
Mobile ads in various formats including animation, video and even real-time bidding are expected to become increasingly prominent this year, according to the report. It forecasts the overall online advertising market will grow 9 percent to be worth more than $2.8 billion.