Netmarble Buys into Bangtan Boys’ Agency

David Song, April 5, 2018, 9:53 a.m.

Korea's largest mobile game company Netmarble Games will invest W201.4 billion in Big Hit Entertainment, which manages boy band Bangtan Boys, also known as BTS, the firm said on Wednesday (US$1=W1,063). Netmarble acquires a 25.71 percent stake in Big Hit, becoming the second largest shareholder. Netmarble chairman Bang Jun-hyuk and Big Hit CEO Bang Si-hyuk are cousins. 

"Our cooperation with fast-growing Big Hit Entertainment will help us expand our presence in the global market using the influence of K-pop," said a Netmarble spokesman, while Big Hit said, "Thanks to the investment, we will be able to operate our company in a financially stable way."

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