[OP-ED] 5 strange K-pop MVs that oddly make sense
Stacy Kadomasu, Aug. 1, 2016, 6 p.m.
K-Pop music videos are well known for their wacky storylines and flashy visual effects, with some of the crazier MVs making us wonder, “What the heck did I just watch??” But strangely enough, some of these unique concepts make a whole lot of sense when you deconstruct the symbols and meanings behind the video’s intention.
We’ve done the hard part for you, so now you can enjoy and understand your favorite MVs!
1. TWICE -- ‘Like OOH-AAH’
Schoolgirls, zombies, all in a post-apocalyptic world...whew, where to begin! Though it seems like the peppy girls are totally out of place amongst the undead, the jarring contrast actually highlights the group’s bubbliness even more! TWICE’s bright and upbeat image is humorously emphasized as they barely notice the zombies around them because they’re so caught up in their own cheerfulness.
2. IU -- 'Twenty-three'
This song was a turning point for IU, going from the nation’s little sister to a full-fledged artist, which means lots of subliminal messages and symbolism about growing up! The music video had just that, following an ‘Alice in Wonderland’ theme with the white rabbit, psychedelic effects, and a cheshire cat making appearances throughout the song. As a story known for its themes of growing up, ‘Alice in Wonderland’ is a perfect choice for relaying the mixed feelings that come with age.
3. Big Bang -- 'Fantastic Baby'
It’s no wonder that a music video as visually complex as ‘Fantastic Baby’ is by no other group than Big Bang, the revolutionary boy group of our generation! This MV is all about fun vibes and detailed craziness. The riot between the masked soldiers, along with each member’s individualized look, represents Big Bang breaking away from negativity and freeing themselves and others with the escape of music. Deep, I know.
4. Wonder Girls -- 'Why So Lonely'
This retro-themed music video speaks to every person who’s ever been through a breakup, or even a fight with their significant other. The mannequin being beat up and dragged around by the members represents the crumbling relationship between a passive, unemotional lover and the frustrated, fed-up partner. Each member expresses the impassioned feelings of a failing relationship -- drinking alcohol, staring at the mirror, and drowsily singing a song about loneliness. #Singlelyfe is the best life, amirite?
5. EXO -- 'Lucky One'
The first thing that came to mind when I saw this MV was, “Woah, that was a lot.” Luckily, the boys of EXO revealed the story behind the video themselves! Baekhyun explained that the EXO members had lost their “superpowers” due to a long hiatus, and are kidnapped and experimented on, but regain their powers and attempt to escape! It fits perfectly with the song’s lyrics, describing their desire to overcome anything to find their “Lucky One”! Awh.
Which MV will you rewatch first to uncover its secrets?