‘Produce 101’ for male singers to launch in August

Lena Kim, April 6, 2016, 9:45 a.m.

Cable channel Mnet’s music competition show, “Produce 101,” has recently produced I.O.I -- a girl group consisting of entertainment agency trainees who had managed to earn top scores in the show. And even before its fever has died down, Mnet announced yet another project similar to the successful program, but this time featuring male singers.

CJ E&M has announced its 25 billion won ($20.8 million) project dubbed “Boy 24” in collaboration with Korean entertainment agency Liveworks Company. The conglomerate giant’s entertainment division has posted a notice for audition on its official website since January. The show will choose 24 trainees from the audition and they will perform live in front of the audience at a designated concert hall. 

The format is similar to promotion strategy of Japanese girl group AKB 48.  The competition for the audition has reached a ratio of 200 to 1 and contestants from around the world are are keen to flaunt their talent onscreen. The first live performance will be held at “Boys 24” concert hall in August. The official time slot is yet to be confirmed. 

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