RAINBOW’s Jaekyung Endorses Bobbi Brown Cosmetics

Kyung Ho Kim, Oct. 3, 2016, 9:24 a.m.

RAINBOW member Jaekyung is the latest idol to endorse the cosmetics brand Bobbi Brown.  The idol and beauty guru has been chosen to try on the 2016 F/W makeup looks for 'Bobbi Brown' as the new model, which was announces on September 30. 

The general manager of 'Bobbi Brown,' Jo Sung Kyung said, "We judged that because of Jaekyung's healthy and bright image as well as her ability to take on many different looks, she'd look good in the 'Bobbi Brown' makeup looks for the second half of the year, so she was selected as the model."

Kim Jae Kyung is a South Korea singer, dancer, actress and television personality. She is a member and leader of the South Korean girl group Rainbow.

Bobbi Brown Cosmetics was founded by Bobbi Brown in 1991. Bobbi Brown is a global beauty ambassador with the philosophy of marketing towards women who want a "natural but better" look with makeup: "Women want to look and feel like themselves, only prettier and more confident." It's great because it's got foundations available for tan or dark skin; where else other companies don't have much variety for darker skin colours.


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