Samsung Electronics Beats Apple in Customer Loyalty
luvsmiling, April 9, 2015, 9:42 a.m.
Apple is known for having loyal customers, with iPhone and Mac users coming back for upgrades time and time again, but a new survey shows it's not the only company with dedicated customers.
Samsung Electronics topped an online poll for customer loyalty by U.S.-based corporate researcher SurveyMonkey. The Korean tech giant scored 35 points and beat its arch rival Apple by seven. Both companies ranked above the industry benchmark of 19 points.
The survey was based on data collected in the fourth quarter last year. However, Samsung scored far behind Apple in terms of customer satisfaction. Samsung and Apple are vying for the lead in the smartphone market with the release of the new Galaxy S6 series and iPhone 6 series.