Samsung Galaxy S5 Sets Records on Launch Day
D-Bo , April 14, 2014, 12:39 p.m.
Samsung Electronics released the much anticipated Galaxy S5 on Friday in 125 countries across the world. Their flagship smartphone set a new sales record on the first day of its release. This is an amazing feat amid a slowdown in global sales of high-end smartphones.
Although the tech giant has not revealed the exact number of units sold, it has announced that is sold 30 percent more on the first day of release than the Galaxy S4. Their spectacular sales are attributed to a massive marketing campaign. The Galaxy S4 was released in 60 countries but the S5 in 125 -- not only in the U.S. and Europe but in emerging markets like China, Kenya and South Africa.
The price also helped, since the S5 at W866,000 (US$1=W1,036) for the 32 Gb model is around W100,000 cheaper than the S4. Analysts said the strong initial sales demonstrate Samsung has consolidated its status as a top player to rival Apple in the global market, which guarantees solid profitability.