Samsung Mobile Launches Galaxy S6 Campaign
D-Bo , March 27, 2015, 9:23 a.m.
Samsung has launched a world tour to sell its latest flagship smartphone, the Galaxy S6, on which much of the company's future depends. It kicked off in Dubai on Tuesday with an event more like a gala show than a product presentation.
The Galaxy S6 and S6 Edge were given to participants who got to test them while watching performances by famous Middle Eastern singers. A Samsung spokesman claimed participants were pleased with the Arabic user interface.
The tour moved on to the Russian capital on Wednesday, where it was held on the sidelines of Moscow Fashion Week. Samsung joined hands with Russian fashion designer Valentin Yudashkin to unveil accessories for the S6. Next are Singapore, Beijing, Hong Kong and Tokyo. Sales start in 20 countries including Korea on April 10.