Samsung Ranked World’s 3rd Most Valuable Brand
Michael Song, March 15, 2016, 7:44 a.m.
Samsung has been named the world's third most valuable brand, according to Brand Finance on Monday. Samsung's overall value rose some 1.8 percent to US$83.2 billion on-year, edging out Amazon with $69.6 billion and Microsoft with $67.2 billion, the U.K. brand valuation firm said.
Apple ranked first with $146 billion, while Google came second with $94.1 billion. Brand Finance has evaluated the world’s 500 most valuable brands every year based on their sales and consumer loyalty since 2007. Samsung ranked 23rd in 2010, moved up to sixth in 2012 and has been included in the top three since 2013. Among Korean companies, Hyundai came in 36th, LG 102nd and SK 143rd.