Samsung Vice Chairman Lee Jae Yong To Personally Test Z3 Smartphone

D-Bo , Sept. 8, 2015, 7:14 a.m.

Samsung Electronics vice chairman Lee Jae-yong is personally testing his company's low-end Z3 smartphone. The Z3 is Samsung's second smartphone using the company's own Tizen OS and was unveiled at an event in Bangalore, India in July. It has yet to be released but is expected to cost less than W100,000 (US$1=W1,205). 

Lee uses the Z3 to call Samsung executives and check phone quality, Internet connectivity and apps. It neither has Samsung's Knox mobile security program nor comes with office-use programs developed by the company, which makes it unlikely that he is using it exclusively.

A company source said that the conglomerate heir likes to test all new Samsung smartphones when they come out. The move shows how much the company has riding on the Tizen OS, which was developed in response to criticism that Samsung's weakness is its lack of software.

Samsung may be the world's No. 1 smartphone maker, but has relied on Google to supply its OS and a range of available apps. In January, Samsung unveiled the Z1 in India, which costs only 5,700 rupees (around W99,000) and was the bestselling phone there in the first quarter of this year. 


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