Seo In Guk Endorses Orion Confectionary
D-bo, Aug. 14, 2014, 11:05 a.m.
Seo In Guk is the latest star to be the endorser for confectionary food brand, Orion. Orion Confectionery Co, Ltd. is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul. The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp. Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, and the United States.
Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate, and candy; and its most famous product is Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.
Seo In Guk is a South Korean singer and actor. He launched his singing career after winning the talent reality show Superstar K in 2009, and made his acting breakthrough in the 2012 cable TV series Reply 1997. He is also currently starring in the tvN Mon-Tues drama 'High School King'
An 'Orion' rep stated, "Seo In Guk possesses a polished yet friendly image. He is an actor who is receiving love from various age groups... His clean, healthy, and manly image fits well with the product image, so we chose him as the model."