SMTOWN Releases PR Video for “Coexartium”

Robert Young, Dec. 15, 2015, 11:31 a.m.

SMTOWN is officially inviting fans to visit their multi-cultural complex “Coexartium”! The grand opening was on January 14th, and the SM Entertainment artists all banded together in order to create a video that introduces the complex. The main attraction for the building was a “learning space” named the SMTOWN Studio, which gave visitors a chance to learn about their favorite SM Entertainment artists in-depth. Amongst the many cool additions and features of the building are a hologram and live stream show that is available for viewing.


S.M. Entertainment (SM stands for Star Music or Soo Man -the label's founder's name) is a South Korean entertainment company, founded by Lee Soo-man. The company operates a record label, talent agency, travel agency, film production company, music production company, event management and concert production firm as well as a music publishing house. A prominent entertainment company in South Korea, the label is one of the biggest record labels in the K-pop industry.

Once the home to the original Korean idol groups like H.O.T., S.E.S., Fly to the Sky and Shinhwa, the label itself is home to a roster of prominent K-pop recording artists that include BoA, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), EXO and Red Velvet where all have achieved domestic and international success. The company also manages a number of actors, including Go Ara, Kim Min-jong, Kim Ha-neul, Lee Yeon-heeand Kim Ian, among others. SM Entertainment also co-publishes Avex Trax releases for Japanese artists such as Ayumi Hamasaki, Namie Amuro, and Koda Kumi, as well as Johnny's Entertainment acts like Arashi and KAT-TUN.

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