South Korea Kicks off G-Star 2019 in Busan, 12 Gaming YouTubers From South Korea Born

Jay Yim, Nov. 14, 2019, 5:36 p.m.


South Korea kicked off their largest gaming expo in Busan this Thursday, revealing a wide variety of upcoming games that use cutting-edge technology such as cloud computing.

The G-Star Global Game Exhibition saw a record number of 691 game developers and distributors from 36 countries, which will go on for four days.

This is the 15th annual G-Star, and is the biggest one yet with 4,208 booths operated by the country's major information technology firms such as LG Electronics Inc., Naver Corp, the number 1 portal operator, and LG Uplus Corp, the mobile carrier in South Korea.

At the expo, LG Uplus will reveal Nvidia's GeForce cloud gaming platform on its 5G network. This service will let players experience the games on smartphones and computers without the need to download them to their devices.

Naver Business Platform (NBP), which is a cloud affiliate of Naver, will bring its new cloud management platform called "gamepot" to the table in order to offer business opportunities for smaller cloud gaming firms.

Cloud gaming is a type of online gaming that runs games on remote and streams them directly to a user's device.

Among the attendees, includes 12 YouTube gaming content creators, whom were selected as part of YouTube's NextUp program trying to assist aspiring content creators.

This was the first time the company brought the program to South Korea, and also the first batch focusing on gaming content in Asia Pacific.

Innes Choi, the creator ecosystem and gaming partnerships director at YouTube, said during a press conference, “We started NextUp in Korea with the game content creators because South Korea has a strong gaming industry with many good game publishers."

The 12 YouTubers took part in a three-day boot camp on content creation, and were selected among more than 120 applicants whom have followers between 1,000 and 100,000.

South Korea's No. 1 mobile game developer and publisher, Netmarble Games, will reveal four upcoming mobile games, including 'Seven Knights Revolution'.

Furthermore, South Korean game developer Pearl Abyss plans to reveal several new titles through the operation of 20 booths.

Meanwhile, Major local players, including Nexon Co. and NCSOFT Corp., will unfortunately not be participating in this years event.

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