South Korea Passing Bill Banning Young Celebrities Endorsing Alcohol
kpride, April 24, 2015, 8:01 a.m.
A bill to restrict people who are 24 years old or younger from appearing in ads for alcoholic beverages passed the National Assembly's committee on health and welfare on Thursday. If it gets approved in the plenary session of the National Assembly, singer IU, who was born in 1993, will have to stop ads she's been doing for a soju brand.
The committee said the bill proposed by ruling Saenuri Party lawmaker Lee Elisa in July 2012 to ban young athletes and other celebrities from appearing in liquor ads was partially modified and passed. The bill was proposed when figure skating star Kim Yu-na modeled for a brewery in 2012. Many argued that someone such as Kim who is idolized by young people can encourage teenagers to drink alcohol.