South Korean Cosmetics Brand MISSHA Opens Shop in Barcelona Spain

Michael Song, Oct. 21, 2015, 8:50 a.m.

AbleC&C’s cosmetic brand MISSHA has opened a new store in Barcelona, Spain. It was a first among Korean cosmetic brands to open a store in Spain. This is the second store MISSHA opened in Europe, after a store in Ingolstadt, Germany, which opened this February. MISSHA has ‘shop in shop’ stores in Sevilla and Madrid, and with the addition of the Barcelona store, the company is managing a total of three shops in Spain.

MISSHA officials explained the choice of Barcelona as the location for the new store. “Spain has the 5th largest cosmetics market in Europe, and since the economic slump, the demand for middle-low priced cosmetics has risen. Imports of Korean cosmetics have been increasing, which made us decide to branch out to Spain.” MISSHA currently manages 2,100 stores in 30 countries, and is considering  opening additional stores in Berlin and Munich, Germany.

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