Tsingtao uses ‘The Legend of the Blue Sea’ for beer promotion

Su Jin Jang, Dec. 23, 2016, 9:21 a.m.

China’s second largest brewery Tsingtao made a beer promotional image using “The Legend of the Blue Sea” and “The Little Mermaid” adaptations. Tsingtao’s Korea branch uploaded an image on Dec. 16 on Facebook, showing a jet-black haired Ariel holding up a beer bottle to a passed-out Prince Eric on the beach next to a white castle.

The words next to the mermaid read, “What are you doing, we need to go get the third round.” 

The Facebook caption separate from the image reads, “Wake up, Heo Jun-jae, please show some respect to the alcohol we’re drinking,” with hashtags, “At a Blue Sea, a refreshing finish is the proper etiquette” and “Delicious Tsingtao.” 

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