Twice ranks highest in brand value among girl groups
Su Jin Jang, Nov. 14, 2016, 9:47 a.m.
Nine-member girl group Twice was ranked as the girl group with the highest brand value in October and November. According to data collected and analyzed between Oct. 10 and Nov. 11 by the Korea Institute of Corporate Reputation, Twice was found to have the highest brand value among major K-pop girl groups, followed by Black Pink at No. 2 and I.O.I at No. 3.
Released each month, the brand value ranking is based on participation, communication, media and community indices.
Other memorable mentions were GFriend, Mamamoo and Red Velvet, who came fourth, fifth and sixth, respectively.