[Writer's Choice] White Day

Jun Ko, March 13, 2018, 11:22 a.m.


The day of hearts and romance has passed with the month of February now passed, but it doesn't end just yet for South Korea. Unlike the most countries where the day of hearts, romance, and confessions just ends on Valentine's Day, South Korea and other Asian countries continue the romance with White Day. In South Korea, Valentine's Day is considered to be the holiday where females confess their affections for males. It generally does not work the other way around. But males get the chance to answer back to the females' confessions exactly a month later. 

The holiday falls on the date March 14th, a month after Valentine's Day. While it's celebrated in South Korea, it actually originated from Japan. The holiday first came about in 1978 in Japan when the National Confectionery Association created a day where the males answer back to the females who had gifted them chocolate on Valentine's Day. Japan also held the rule where Valentine's Day remained as the day where females confessed to males, not the other way around. White Day might have officially started in 1978, but its inception could be due to Ishimuramanseido, a Fukuoka-based confectionery company, creating 'Marshmallow Day'.  

White Day doesn't usually stop at chocolate (usually white chocolate), but can involve gifts like jewelry, flowers, or lingerie (though that tends to be for those in mutual feelings). 

But don't worry if you don't fit into either of the two days. There's another holiday in Korea that celebrates those who are single on April 14th! 

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